To further promote the development and construction of "Silk Road Pearl, Charming Yinchuan" tourism, and to explore and promote more characteristic brands of Yinchuan such as tourism products, scenic spots, delicacies and routes, on December 28th, the Yinchuan Winter Tourism Promotion Conference (Chongqing Station) was grandly held in Nan 'an District, Chongqing City. The heads of the tourism bureaus of Yinchuan and Chongqing delivered speeches respectively. More than 200 travel agencies and news media from Chongqing attended the promotion meeting.

In 2018, the Sports and Tourism Bureau of Yinchuan City continued to establish the image of a city with all-round tourism. With the brand of "Silk Road Pearl, Charming Yinchuan" as the overhead, it implemented a dual strategy of "going out and bringing in" and "marketing promotion", and spared no effort to carry out tourism publicity and promotion activities to attract more tourists to visit the local area. By vigorously developing all-round tourism, strengthening the promotion of all media, using new media publicity methods, adopting an integrated online and offline marketing model, and carrying out various forms of online and offline tourism experience activities, the popularity of scenic spots can be effectively enhanced, attracting tourists to visit the "Jiangnan of the Frontier", promoting the city brand and characteristic tourism of Yinchuan to the whole country, and facilitating the maintenance of a good development momentum of the city's tourism market.

In recent years, under the high attention and strong leadership of the municipal committee and the municipal government, the tourism industry in Yinchuan City has achieved continuous leaps and bounds. The funds for the development of the tourism industry have been continuously increasing, and the investment in tourism development has been constantly rising, effectively promoting the rapid development of the tourism industry and continuously improving the comprehensive benefits of tourism. In terms of tourism promotion and marketing, the Sports and Tourism Bureau of Yinchuan City has continuously implemented a government-led strategy, placing it in an important position for research, planning, organization, coordination and promotion. By implementing the approach of "government-enterprise integration" and "government providing the stage and enterprises taking the lead", the government organizes scenic spots, travel agencies, and related enterprises to jointly promote and advertise in the source markets of tourists, mobilizing the enthusiasm of tourism-related enterprises and providing necessary support in terms of funds and human resources. They directly participate in some large-scale and widely influential promotional activities, striving to enhance the effectiveness of publicity and promotion.

At this promotion event in Chongqing, tourism enterprises from Yinchuan and those from Chongqing reached multiple consensuse agreements on tourism routes, products, and customer source transportation between the two places, and signed several cooperation agreements, which greatly promoted the expansion of the customer source market in our city.