On June 28, the Second China International Import Expo (CIIE) Supply-Demand Matchmaking Session (Quality Life Exhibition Zone, Science and Technology Life Exhibition Zone) and Shanghai Investment Promotion Roadshow, jointly organized by the China International Import Expo Bureau and the Shanghai Municipal Commission of Commerce, was held in Hall 4.2 of the National Exhibition and Convention Center (Shanghai). This event marked the first pre-expo supply-demand matchmaking session for the second CIIE and was the fourth investment promotion roadshow following stops in Hangzhou, Nanning, and Shenzhen.

Chen Ping, Deputy Inspector of the Department of Market Operations of the Ministry of Commerce; Shen Weihua, Deputy Director of the Shanghai Municipal Commission of Commerce; and Tang Guifa, President of the National Exhibition and Convention Center (Shanghai), the executive organizer of the CIIE, attended the event and delivered speeches. Zhang Xinyuan, Deputy President of the Bank of China Shanghai Branch, delivered a speech on behalf of the Bank of China, the full-process supporting partner of the investment promotion roadshow.

As the preparations for the second CIIE shift their focus from exhibition recruitment to investment promotion and exhibition organization, attracting more high-quality buyers and encouraging greater participation from private enterprises and small-to-medium-sized enterprises have become key tasks. To better serve buyers and provide them with more convenience and practical information, relevant parties will not only continue to conduct investment promotion roadshows but will also organize pre-expo supply-demand matchmaking sessions. These sessions aim to provide a platform for buyers and exhibitors to understand each other and conduct business negotiations before the expo, thereby facilitating on-site transactions during the event.

This pre-expo supply-demand matchmaking session saw participation from over 200 exhibitors and buyers. On the exhibitor side, well-known companies such as BSH Home Appliances and Unilever took part in the matchmaking. Among the buyers were central enterprises like China Resources, large state-owned enterprises such as Shanghai Bailian Group, major platform companies including Alibaba and NetEase, as well as private enterprises and small-to-medium-sized enterprises from key regions like Jiangsu, Zhejiang, and Shanghai.

It was reported that for the Quality Life and Science and Technology Life exhibition zones, besides companies like BSH Home Appliances and Unilever, corporations such as Microsoft, Facebook, Panasonic, and Samsung will also "make an appearance" at the second CIIE with various exhibits. In addition to the existing three sections—Furniture & Home Accessories, Beauty & Daily Chemicals, and Apparel & Accessories—the Quality Life exhibition zone will introduce a new section for Maternal, Infant & Children's Products and a dedicated area for premium consumer goods. It will also feature a selection of niche brands entering the Chinese market for the first time. The Science and Technology Life exhibition zone will bring together a range of cutting-edge technologies closely related to daily life, including high-end home appliances, smart home devices, consumer electronics, health and environmental technology, service robots, virtual reality, artificial intelligence, and software technology. These advanced products and technologies will add new highlights to the Import Expo.

The Second China International Import Expo (CIIE) has established seven exhibition zones: Science and Technology Life, Automobile, Equipment, Medical Equipment and Healthcare Products, Quality Life, Food and Agricultural Products, and Trade in Services. Buyers, industry professionals, experts, scholars, and public officials from relevant enterprises, social organizations, institutions, and government agencies can register as professional visitors to attend the Second CIIE for exhibition viewing, business negotiations, and procurement.

It is understood that the management and service system for professional visitors at the Second CIIE follows the model of the first edition, primarily based on delegation formation. Various provinces, autonomous regions, municipalities directly under the central government, cities specifically designated in the state plan, and the Xinjiang Production and Construction Corps will form local trade delegations. The State-owned Assets Supervision and Administration Commission of the State Council will form a central enterprise trade delegation, and the National Health Commission will form its own trade delegation. Domestic professional visitors will join the corresponding trade delegation based on their organization's registered location or affiliation.

Professional visitors from enterprises can register directly without an invitation code.

To ensure the professionalism of the exhibition audience and create a favorable environment for business discussions and procurement, professional visitors from government agencies, public institutions, and social organizations must first obtain an invitation code from the secretariat of their respective local trade delegation (the competent commerce department) and enter it during registration. However, visitors from enterprises may register directly without an invitation code. The registration system will assign them to the corresponding trade delegation based on the registered address information provided by the enterprise.

Information from professional visitors of the first CIIE can be automatically carried over.

Professional visitors who registered for the first CIIE can click the "I am a first CIIE visitor" button during registration for the second CIIE. By following the prompts to enter the registration system, the organization and personnel information filled out for the first edition will be automatically carried over. They only need to update and complete the information before resubmitting, providing convenience for previously registered professional visitors.

Express delivery service for professional visitor credentials is provided.

Professional visitors can choose express delivery service for their credentials during registration.

The registration deadline has been extended.

The deadline for professional visitor registration for the Second CIIE is September 30, which is one month later than that of the first CIIE.

Information push services have been optimized.

The professional visitor registration system for the Second CIIE will push information on supporting events open to professional visitors, making it easier for them to register and participate in a timely manner. Additionally, the system will push information such as exhibitor and product details via email and other channels.

The registration system includes extensive prompt and explanatory information.

The professional visitor registration system for the Second CIIE has added explanatory text, images, and other guidance in multiple sections to minimize incomplete, non-standard, or erroneous information during registration.

Online payment and invoicing for credential service fees are now available.

The Second CIIE will provide multiple services for professional visitors. Regular professional visitors within trade delegations can pay the credential service fee and obtain an invoice through the registration system, with the fee standard not exceeding that of the first edition.

It is reported that the Second China International Import Expo will open in Shanghai on November 5, with a planned exhibition area of 330,000 square meters. This includes a 30,000-square-meter national exhibition area and a 300,000-square-meter enterprise commercial exhibition area. New themes such as high-end consumer goods, AR/VR, and elderly care rehabilitation will be added, along with additional outdoor exhibition space.